Since 1942, United Way of Northern Nevada and the Sierra (UWNNS) has been linking the community’s will and resources to improve lives. Beginning in 2014, UWNNS identified a key need to improve early childhood literacy and focused efforts to address it. Over half of northern Nevada’s children are reading below grade level and the state high school graduation rate is near the bottom nationally. For children living in poverty, the extent is worse. The Marketing and Outreach Coordinator VISTA’s efforts will focus on raising public awareness of the importance of early childhood literacy and enhancing volunteerism around this focus area. These opportunities will allow UWNNS to provide more children with access to literacy support and provide families the necessary skills to support their children’s development and learning.